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The 4th TA Music Festival
By Bamdad Dashtban
bamdad@tehranavenue.com
August 2008
به فارسی بخوانيم
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The 4th TehranAvenue Music Festival went on-line in March 2008. Lovers of music and musicians had until mid-December 2007 to submit their works, knowing that in this 4th Festival, contrary to the previous three, there was no on-line voting and therefore no winners. Nor did we invite "experts" to comment and vote on the music, which we had done in the previous two. Instead, TehranAvenue designated a page to each of the tracks, complete with information the artist or band provided. This gave them a chance to introduce themselves and for the visitor to leave possible comments on the bulletin board for each page.

In this article, we present some statistics for the 4th Festival -- the number of downloads and the page views. It is to the reader to make what s/he can of these numbers. It goes without saying that the publication of these statistics is in no way indicative of the success or failure of a piece of music. It is only for meant for rumination.

In the 4th Festival musicians submitted works that appeared under 4 categories -- Classical, Hip-Hop, Rock, and Fusion. The category of Rock with 26 tracks was the most thriving. Fusion with 17, Hip-Hop with 5 and Classical with 4 tracks were next. Participants had to choose one of the 4 categories that best described their style of music. It must be said that many didn't feel our categorization fully described their style of music.

The Comments Section

Each page had a bulletin board. Our intention was to open a space where listeners could interact with the music they were hearing, but the majority of posted comments had a supportive tone, without offering critical or even descriptive outlooks. A total of 660 comments appeared in these spaces, of which 527 belonged to Rock, 83 to Fusion, 28 to Hip-Hop, and 22 to the Classical categories.

Visitors

A total of 35,614 visitors saw the pages. Out of these 71% (25,404) belonged to Rock, 17% to Fusion (6,003), 7% Hip-Hop (2,521) and 5% to Classical (1,686). The most visited pages are listed below:

Classical Category Page Views

1/ Crom 47 with "Fake Love" --> 544 Visits
2/ Behruz Davari with "The Joy of Loneliness" --> 456
3/ Kavir with "Sunset" --> 429

Fusion Page Views

1/ Majid Kazemi with "Wake Up" --> 500 Visits
2/ Geron with "Gapsho"
--> 441
3/ Hooda with "Anti-War"
--> 408

Hip-Hop Page Views

1/ Salome with "Doubt" --> 671 Visits
2/ 123 with "Give Me Volume to 30"
--> 514
3/ Jahleh with "Nakhastegari"
--> 508

Rock Page Views

1/ Visprad with "7 Seconds" --> 1,348 Visits
2/ Ginkgo with "What do you think of red pens"
--> 1,140
3/ 127 with "The Brave Nation"
--> 983

Downloads

Since the number of downloads correlates with the page views, similar statistics were to be expected. A total of 13,730 full songs were downloaded of which 70% belonged to Rock, 17% to Fusion, 8% to Hip-Hop, and 5% to Classical category. The statistics for the top three downloaded songs appear below:

Classical Downloads

1/ Crom 47 with "Fake Love" --> 204 Full song downloads / 86 Snippet downloads
2/ Behruz Davari with "The Joy of Loneliness"
--> 192 / 75
3/ Kavir with "Sunset"
--> 186 / 73

Fusion Downloads

1/ Geron with "Gapsho" --> 208 Full song downloads / 64 Snippet downloads
2/ Majid Kazemi with "Wake Up"
--> 168 / 54
3/ Sham'unpour with "Ctrl+Alt+Delete"
--> 162 / 43

Hip-Hop Downloads

1/ Salome with "Doubt" --> 250 Full song downloads / 70 Snippet downloads
2/ Rajaz with "Am Goin' Up"
--> 217 / 74
3/ Jahleh with "Nakhastegari"
--> 217 / 56

Rock Downloads

1/ Visprad with "7 Seconds" --> 445 Full song downloads / 152 Snippet downloads
2/ 127 with "The Brave Nation"
--> 419 / 148
3/ Ginkgo with "What do you think of red pens"
--> 375 / 104

Visitors

As mentioned above, the number of page views and downloads correlate. Of those who visited the pages 38% downloaded full songs and 33% snippets.

The Festival website was uploaded in April 2008 and for the next month around 46% of the total numbers visited the pages, 33% in May, 18% in June and 3% in July.

Below you can see a table of statistics for all the songs that appeared in the Festival:

 

#. Name / Song DL / Snippet DL / Page View

1. Visprad / 445 / 152 / 1348
2. Ginkgo / 375 / 104 / 1140
3. 127 / 419 / 148 / 983
4. Dash / 256 / 88 / 982
5. 5 grs / 319 / 97 / 968
6. Erma / 270 / 148 / 962
7. 2ins+1 / 362 / 96 / 960
8. Hasht / 357 / 119 / 832
9. Gatchpazh / 347 / 100 / 819
10. Bijan Moosavi / 255 / 77 / 802
11. Kian / 363 / 95 / 772
12. Kuadrumana / 198 / 63 / 743
13. Tarantist / 231 / 73 / 731
14. Gibse / 171 / 68 / 714
15. Salome / 250 / 70 / 671
16. Eyvan / 293 / 99 / 667
17. Mirza / 314 / 95 / 657
18. Blue Highway Band / 256 / 95 / 654
19. Control / 291 / 81 / 609
20. Reza gholami / 221 / 82 / 590
21. Mehran Mirzadeh / 191 / 79 / 582
22. Kamran Arashnia / 241 / 98 / 577
23. Pharos / 220 / 88 / 575
24. Mehdi Mirzabaqerian / 193 / 62 / 550
25. Crom 47 / 204 / 86 / 544
26. Nariman Masumabadi / 209 / 57 / 531
27. Free Keys / 175 / 63 / 529
28. Mirage Town / 170 / 55 / 517
29. 123 / 194 / 60 / 514
30. Jahleh / 217 / 56 / 508
31. Farzad Ajori / 158 / 61 / 507
32. The Yellow Dogs / 197 / 75 / 503
33. Majid Kazemi / 168 / 54 / 500
34. Mavara / 238 / 62 / 486
35. Rajaz / 217 / 74 / 463
36. Behruz Davari / 192 / 75 / 456
37. Soashyant / 188 / 68 / 445
38. Iman Qahremani / 253 / 61 / 443
39. Geron / 208 / 64 / 441
40. Kavir / 186 / 73 / 429
41. Hooda / 155 / 37 / 409
42. Arashk / 160 / 53 / 406
43. Nano Planet / 153 / 49 / 403
44. Introvert / 158 / 50 / 402
45. Desert Dream / 192 / 54 / 400
46. Sepehr and Soheil Seraji / 120 / 62 / 389
47. The Black Lush / 158 / 68 / 371
48. Psyched Baba / 152 / 47 / 365
49. Fariborz / 153 / 49 / 365
50. Arsalan Rejaian / 179 / 44 / 358
51. Waqow / 129 / 66 / 356
52. Kamran Omid / 175 / 70 / 346
53. Pedram Beheshti / 138 / 41 / 344
54. Martin Sham'unpour / 162 / 43 / 340
55. The Post Band / 122 / 49 / 340
56. K1 / 142 / 40 / 339
57. Mohammad Azmand / 119 / 40 / 323
58. Behrang Baqai / 134 / 42 / 322
59. Ali Yousefbeigi / 155 / 44 / 322
60. Hara / 142 / 49 / 316
61. Shahab Mehrpuyan / 127 / 49 / 311
62. White Waves / 101 / 35 / 293
63. Salim Ghazi Saeedi / 114 / 34 / 292
64. Aree / 140 / 44 / 277
65. Mohammad Fallahi / 113 / 31 / 264
66. Parviz Azad / 125 / 49 / 257

 



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